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E-commerce and the use of Internet in e-commerce. This study identifies various challenges, disadvantages and advantages of e-commerce for organisations, retailers and consumers. Additionally, the research also provides details about how e-...
mobile marketing for the entrepreneurs. To narrow down the scope of this research and to better understand the effectiveness of mobile marketing, the research has focused on the hotel industry. Interviews with the marketing managers of the ...
opportunities and one who has the tenacity to face challenges (Win, 2005). The role of women in the society doesn’t end with being mothers, sisters, housewives and sometimes being breadwinners (Obbe, 1980). They play other vital roles whose...
opportunities and one who has the tenacity to face challenges (Win, 2005). The role of women in the society doesn’t end with being mothers, sisters, housewives and sometimes being breadwinners (Obbe, 1980). They play other vital roles whose...
opportunities in business 80% of the respondents replied that they were not given the same opportunities because Nigeria is a male dominated society where women are considered as inferior beings......
Using Marketing Strategies to Increase Market Share and Profit” which is the current topic of concern of several researchers. This study focuses on the pricing strategies of retail industry. Background of the Study In this report, main focu...
using various type of price strategies to gain high profit level, as well as high market share. For this research the questionnaire survey has been conducted. To effectively design and manage pricing strategies, marketers must consider cost...