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Approaching the pharmaceutical patent cliff: How promoting different product portfolios of generic and branded companies, post the mergers and acquisitions, affects the overall company revenue? Introduction: Mergers and Acquisitions M&A are...
future research directions are discussed. Table of Content ABSTRACTii CHAPTER 1: INTRODUCTION1 Problem Statement1 Rationale1 Aims2 Significance3 Hypothesis3 Theoretical Framework4 Limitation of the Study4 Assumptions & Limitation5 Ethical C...
market worth an estimated US$80 billion a year.China has really come a long way. Aluxury buyer market that didn’t live 20 years before is now on a apparently unstoppable route to override top end retail. How did it happen? And is it all as ...
belief in me as well as guidance they provided without which I would have never been able to do this research. DECLARATION I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual...
the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and no...
final consumer instead of healthcare professional. There are many controversies to this as there are people who welcome this, defending their opinion by the increased level of awareness created in the consumers by DTCA. These are those who...
consumer behaviour and the brand awareness of the branded jeans. The consumer behaviour is an important perspective that determines the successful implementation of the marketing strategies whether they have been achieving the position in t...