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social media, used as a marketing tool has been effective in increasing brand awareness. The study highlights various concepts related to marketing and brands, which include the concept of brand and branding, the strength and weakness of br...
would not have been possible. Abstract This paper reviews recent research on information technology in the hospitality industry. The analysis revealed three broad research areas: the Internet's effects on distribution; on pricing; and on c...
not have been possible. Abstract This reviews the recent research on the technology information in hospitality industry. The analysis revealed three main areas: the effects on the Internet distribution; on pricing interactions and consumer...
ethical choice, provided by each citizen taking part in public affairs. In this sense there is a strong interest in citizenship education, which aims to help educate people more civically competent and who can commit to collective responsib...
a group of diverse and competitive small and medium enterprises (SMEs) is a central theme towards achieving sustainable economic growth. In UK, SMEs are crucial to the economic growth process and play an important role in the country’s ove...
Unilever product around the world. These products help them to look good, feel good, and get facilitate in routine life. With over 400 brands, Unilever touches many people lives in different ways. The company manufactures health care, home...
organisational structure and organisation performance of companies within United Kingdom. By definition, organisational structure is an instrument that coordinates and restricts the activities of its concerned members. The structure of the ...