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Politeness has always been a phenomenon that has strongly influenced relationships. Paradoxically, despite the importance that it has granted for centuries, politeness remains a controversial topic among researchers so far have not agreed o...
is the pragmatic approach which is most often referred by psychologists. According to Grice, any conversational exchange between a speaker and a recipient requires a minimum of agreement, a minimum of cooperative effort. The exchange betwe...
linguistic features that are used to effect persuasion. It will attempt to find trends or preferential tendencies in persuasive strategies used by advertisers that characterize and distinguish between different types of advertisements. As f...
Grice’s and Relevance Theory’s Treatment of Non Literal Language Introduction The English philosopher H. Paul Grice studied and taught at Oxford until 1967. From 1939 to 1967, he was a Fellow at St. John's College. From 1968 until his retir...
discourse analysis. Discourse analysis mainly deals with the interactive and inter-subjective language use through research and analysis of factual data. In terms of Stubbs (1987), discourse analysis researches (1) the language, whether ora...
Kant distinguishes the action's maxims that cannot without contradiction be conceived as a universal law; these are the action's maxims that are logically contradictory (these maxims violate strict or rigorous [inflexible] duty, that is, th...
ethics of actions. This equation is a two part test. First, one conceives a maxim and considers whether the maxim could be a universal law for all reasonable beings. Second, one works out if rational beings would will it to be a universal l...