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destinations in Malaysia. With its cool weather, lushly greens and well-preserved colonial buildings, Cameron highland is certainly the perfect get-away location where both locals and foreigners should spend their relaxing holiday there. In...
impacts of cultural tourism on the island’s development. Table of Contents Table of Contents3 Chapter 1: Introduction4 Cultural Tourism7 Development of Cultural Tourism through Festivals9 Aims & objectives11 Research question12 Chapter 2: L...
Tourism Destination Introduction Managing tourism destinations is an important part of controlling tourism's environmental impacts. Destination management can include land use planning, business permits and zoning controls, environmental an...
tourism industry, it is becoming necessary for tourism destinations to understand the nature of these crises and how to manage the impacts of such incidents. Different authors have attempted to define a crisis to help improve their understa...
Brands: A Global Marketing Perspective Introduction Place branding as a strategic marketing activity has increased significantly over the last quarter century (Ward, 1998). Its application now extends beyond the traditional areas of inward...
Tourism is travel for recreational, leisure or business purposes (ASOC, 2007). The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours ...
destination image has increasingly gained relevance in the academic literature. The perspectives with which the tourism image is analysed are diverse and multidisciplinary. One of the elements that has been paid more attention is the study ...