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effectiveness of brand endorsement on the buying behaviour of the consumers. The aim of this research study is to enable the business organizations to develop effective strategies for efficient marketing of their product. Purpose of the Res...
Celebrity Endorsements Affect Consumer Behaviour LITERATURE REVIEW Overview of the Themes Promotional clutter makes it extremely dif?cult for and brand image can be signi?cantly bolstered. Conversely, selecting an inappropriate celebrity en...
consumer behavior refers to the individual while the consumption behavior is associated with the behavior of a set of individuals. In the state of consumer behavior enables marketers to make marketing decisions that are integral to its need...
consumers with premium service. This research contributes significantly to existing consumer’s behaviour literature, providing a deep understanding of the psyche of consumers in India relation to the malls. This study aims to extend knowled...
without which this research would not have been possible. DECLARATION I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis ha...
arch would not have been possible (Ackers, 1998,, 1588). DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has...
consumer perception of local stores and supermarkets in India. Many multiple-store operations began with a single, small retail store and then expanded in size and number into a small chain of supermarkets. Many local store operations did a...