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customer satisfaction and customer attitude rates and improve its business performance through its service offerings, by analysis of the zone of tolerance and service gaps. The survey research method was used for this study. The survey cons...
international development15 Rebranding16 Types of Rebranding Strategy17 Drivers of Rebranding18 Rebranding & Performance18 Rebranding and its effects on hotel operators and customers19 Product Marketing Mix20 Service Marketing Mix21 Referen...
Management style must be a situational stage. It is seen that management styles rely on various aspects such as employees’ capabilities and style, particular situation, industry, cultural and social values. Both, autocratic and democratic ...
hospitality industry covers a diverse range of establishments providing hospitality in the form of accommodation, meals and drinks. For travelers, hotels and other accommodations is the place where they stay while away from their homes. The...
Mobile services are part of the introduction of new technology possibilities in business and in various industries. The early introduction of mobile commerce (or m-commerce) in the late 1990s created a momentary hype, which turned out to be...
objective of this essay is to examine the subject of tourism marketing, with the main focus on how tourism marketing strategies and activities are responding to progress in information technology. Firstly, there is a brief outline of the k...
management In recent years, the public sector is increasingly under pressure to improve performance due to a number of central government initiatives such as Best Value regime and public reporting of its performance. Added to this pressure...