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purchasing processes. The reason for choosing purchasing process is that it is the most important part of the business. It is essential to know all the purchasing processes, and purchasing behavior of the customers. Since purchasing process...
international business give many challenges to the companies. Expanding the business operations in other countries requires the companies to undertake many approaches. The companies have to carefully conduct the market audit and the competi...
marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Chapter 7 explains "identification of the right customers", and provides information o...
consumer buying behaviour, public sector industrial buying is concerned with a number of additional dimensions which are discussed below. In this study, industrial buying is examined from the perspective of the government or public sector b...
Business marketing is a different concept but both are heavily linked. It is the task of selecting, developing and managing customer relationships for the advantage of both customer and supplier, with regard to their respective skills, reso...
organizational as well as the consumer market as a rule, supply exceeds demand, and hence is a struggle for each individual consumer. Here you can buy everything at any time, and it is difficult to sell. Therefore, manufacturers and retaile...
Business to Business) is a discipline that is used when your end customer is a business and not an individual, in which case it is B2C Marketing, Business to consumer. B2B marketing has many features which give it a certain complexity for f...