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M-Commerce is the capability of customers to discover and purchase physical and digital goods as well as services directly through their mobile phones. Mobile Commerce has become popular and is estimated to increase at a rate of 65% yearly....
business trends in the world. E-commerce is adopted in two forms: B2B (business to the business) model, which uses World Wide Web for exchanging information and business transactions B2C (business to consumer) trading model, where firms de...
m-commerce, or mobile commerce - one of the phrases that begin to occur more often in the pages of newspapers and magazines, but it is not widely received. The analogy with the word e-commerce (e-commerce) is not accidental, in fact, m-comm...
the fast pace of technological changes and the global economy have resulted in hyper competition as the nature of today's competitive landscape. In the recent years, businesses across the world are indulging in seeking new ways to remain c...
undivided attention to the aspect of Strategic changes. Strategic Changes have a long lasting effect on the progress of Organizations. Strategic changes are not developed overnight. They require meticulous planning and religious implementa...
Introduction Around the time of B2B International’s inception in the 1990s, a key dispute we faced was interpreting to promise clients that our abilities as business-to- business market investigators and marketers were unique. There was a ...
product placement requires a marketing communications consultant and / or practitioners, their domain of expertise extend (ulcers, Brennan, 2006 21). Two of the exponential growth of digital-online modes, such as website, e-mail, cell phone...