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research study would not have been possible. DECLARATION I adjudge that the entire content of this dissertation is entirely my own work; the content used in this dissertation has not been submitted before in any educational institution and...
and Differences of Woodall’s Study and the Current Research Design4 4.6 Relationship Marketing Theory9 4.7 Brand Theory and Practice10 4.8 Empirical Studies Relating to Branding and Purchase Decision11 4.9 Cross tab12 4.10 Cost-oriented bra...
and loyalty model and tests its implications on a differentiated products consumer packaged goods. We develop and test a theoretical model of brand loyalty that resembles fundamental characteristics of many theoretical brand loyalty studies...
any Overview3 2.3 UK Forecourt Retailing3 2.4 Forecourt Business4 2.5 Franchise Management Strategies5 2.6 Independent Retailers andFranchises8 CHAPTER 3: METHODOLOGY9 3.1 Introduction9 3.2 The Research Process9 3.3 Rationale for a Qualitat...
any Overview3 2.3 UK Forecourt Retailing3 2.4 Forecourt Retailing: Historical Context4 2.5 Concept of Franchising5 2.6 Franchisor and Strategic Planning5 2.6.1 Motives of the Franchisor6 2.6.2 Motives of the Franchisee:8 2.7 Impact Of Franc...
retailing sector is performing in India and specifically emphasising the positioning of Retail Outlets. The retail industry in India is very large as there are many international brands operating in India. The population in India is also ve...
project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and precede...