Project report: Opening a new retail brand in India.

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ACKNOWLEDGEMENTS

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

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DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTSII

DECLARATIONIII

CHAPTER: 11

Business idea1

Need for business2

CHAPTER 24

Concept of the Business4

CHAPTER: 36

Tax Revenues on Sales of India Produced Wine7

Market Share8

The Competition10

Sula Vineyards , LLC10

Grover Vineyards11

Chateau Indage Estate Vineyards11

The Vines11

Wine Production12

Requirements with Expansion14

CHAPTER 416

Business Model16

Cougar Vineyards17

Cost18

Entry Threats and Entry Strategy19

Projected Cost of Sales21

Planned Sales Outlets21

Projected Sales Volume and Profits22

Collaborative Planning Forecasting and Replenishment (CPFR)22

Benefits of CPFR23

Vendor Managed Inventory (VMI)24

Benefits of Vendor Managed Inventory25

Process Modularity26

Supply Chain27

CHAPTER 529

Business Plan29

Background29

Current Status29

Strengths30

Weaknesses31

The Industry32

Opportunities32

Threats33

Products and Services34

The Wine List34

The Cougar Experience36

Customer Relationship38

REFERENCES44

CHAPTER: 1

Business idea

Cougar Vineyard is a small family owned and operated vineyard and winery located outside of Mumbai, India. The company, which operates commercially opened on November 2, 2001 after receiving its official license as an India farm winery. By identifying the strengths and weaknesses within the company, Cougar Vineyard is able to assess its business processes and operations. The company is able to recognize areas that require improvement and capitalize on areas in which it excels. They are introducing a new brand with name of Schadé wine. It is a new wine made of grape and some other fruits and vegetable.

At the moment Cougar Vineyard produces nine wines that are available regularly at the winery and at twenty-two retail outlets around the state. An additional five wines are offered as specialty wines during particular seasons or for particular occasions. Another eight wines are currently being developed and tested in the marketplace. Cougar Vineyard produces all of its wines from fruits and vegetables grown in India. While the company does produce some of its own grapes, most of the products used in the wine are purchased from growers around the state. In addition to wine, Cougar Vineyard also offers a secondary product line of gifts, accessories and memorabilia featuring the company logo. These items are available in the sales and tasting room on-site at the winery.

Cougar Vineyard strives to offer its guests a unique experience while visiting the vineyard and winery by promoting an open and welcoming atmosphere. The goal of the owners is twofold: to provide their guests with a quality bottle of wine at an affordable price as well as to educate and encourage a new appreciation for the grape ...