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The idea of charity first emerged at the end of the 18th century, when large corporations began helping finance voluntary agencies and religious groups. Today, the idea of philanthropy, the spirit of active goodwill toward others as demonst...
Coco-Cola’s philanthropic initiatives. The Coca-Cola Company recognizes the fact that it cannot have a growing and healthy business until the communities it serves are sustainable and healthy. As an international beverage company, Coco-Cola...
BMW, like others is to give something back from what they take. For me it is always like we have to work sustainable for tomorrow's world, and tomorrow's world also include our kids. So, the question here is that whether these are environme...
Body Shop opened its new generation of shopping, world exclusive in the center of Lille. The UK market was already acquired. On the other hand, the French market, a stronghold of cosmetics and perfumery, was in the most demanding consumers....
social exchange is that people need multiple types of rewards they can get only by interacting with other people. People involved in social relationships because they expect that they will be rewarded, and continue the relationship because ...
Strategic philanthropy is a unique approach of and an effective tool for combining a company's marketing goals with the desire to contribute to the welfare of humanity. Strategic philanthropy is also sometimes referred to as cause-related m...
Gender Differences In Altruism ALTRUISM Merriam-Webster's Collegiate Dictionary defines altruism as “unselfish regard for or devotion to welfare of others.” The term is derived from French autre and Latin alter, both meaning “other.” French...