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build customer value, satisfaction and loyalty Apple Com will start from the idea that customer always looks for the supply of marketing that offers more value. Customer compares the actual value of Apple Com while purchasing it with the e...
Introduction3 Research Questions3 Research Objectives3 Literature Review3 Research Methodology4 Philosophy4 Approach5 Strategy5 Data Collection Method6 Data Analysis Procedure7 How does Brand Loyalty influence Customer Behavior? Introducti...
consumer behaviour affected in two different airports which we have selected. Heathrow Airport and Gatwick Airport have come head to avoid when it comes to passenger count. Heathrow is still run by government while Gatwick Airport managed p...
main purpose of this report is to analyze the promotional activities of Cover Girl and Max Factor and to investigate the communication channels to effectively market their products, this reports further explain the effectiveness of their pr...
Brand Loyalty Basically brand loyalty is preference of consumer to purchase a particular product brand. The loyal customer believes that the brand gives him right and perfect product features and the image level with high quality is provide...
Brand Loyalty Marketing strategies of business firms and their brands must go parallel, not only for the competition at national level brands but also with international brands. This theme adds a range of new dimensions in the business worl...
green marketing is effective but now, it has not lived up to the consumer’s hopes. Some products that are marketed by using green marketing strategy fails to show any green attributes and does not prove to be green products that are environ...