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elements that can help the brand to differentiate from the competitors in the market. However, the most important element that differentiates the brand from the competitors is its image. To fully comprehend the meaning of brand image, one ...
M.I. (1990). Music influences on mood and purchase intention. Psychology and Marketing, pp. 109–33. This book explains the correlation between entertainment factors and consumers’ perception on conceiving the whole idea. Today the scholars...
consumer in order to finalize their purchase. A company needs to identify its market to know their customers, their needs and know how to behave to satisfy the needs of the customer. Consumer behavior refers to behavior that consumers use t...
media productions. It has such an affect that scholars have given a particular type of affect, seen with the music of Mozart, the name “The Mozart Effect”. Scholars have observed that if Mozart were playing in the background, there happens ...
buying behavior One of the behavior that may be involved in making purchases when it comes to the iPod is the variety. There are some products that a customer buys just because they are interested in a variety, not the features. The iPod is...
Introduction1 Background on Questionnaire as a tool of survey1 Purchase intention2 Adult consumer’s lifestyle2 Brought up3 Social life3 Age4 Consumer buying behaviour4 Adult consumer’s opinion6 Culture7 Religion9 Conclusion10 Questionnaire ...
marketing strategy in the U.K. Since it's creation, Lip Service Limited has gone through many changes in its marketing strategy. Throughout the years, Lip Service Limited has tried to adjust its strategy in order to maintain/increase its ma...