NIKE

Marketing Principles

Marketing Principles

Report on NIKE

Levels of Product

The Nike shoe as essential product is seen by the consumer through the prism of walking comfort, essential for sports item, product provided and “ensures" optimal performance for certain sports and a means to gain some status represented by fashion, art and own some elite athlete behavior.

As actual product find a shoe with adequate diversity of sports features, features that have strong technological support that is continually evolving to meet changing user needs, plus the style and design complement each other, providing innovative and functional models backed by a gasket that goes in the same line slippers.

The increased product therefore its content has a number of pre and post sale, many of which depend on the distribution channel, but generally include loans, guarantees certain size, customer orientation according to your needs and continuous information systems (Pires, et. al., 2006, pp. 936-49).

Product Rating

According to various criteria studied previously we can say that Nike is a durable good, for being a tangible and lasting for its use, it is a good of sub-classified consumption in a good comparison because its consumption should be determined both by its price for quality.

Nike as a specific product

Product Features: in this part, you must gestate quality, features and design of the shoe, these attributes must be in complete harmony in order to achieve higher levels within the market. Regarding quality, we must mention the constant and dynamic technological studies that the company makes to how to improve the product ever designed for different sports discipline above is reflected in the high price of some shoes that justify large investments in research.

The characteristics and design, as mentioned above should be regarded as the same attribute, i.e., achieving the perfect combination of the best materials for their clothing that are attractive and functional in a shoe that captivate consumers (Chung, et. al., 2013, pp. 271-93). As can be seen the Nike Company has a set of product lines geared to meet the varied needs of its sports segment, this reflects an overall consistency of its various products.

Life Cycle: As this company will be always innovating and developing new products according to changes in the tastes and preferences of their customers, so you will always find in the Introduction and Growth stages. It is also important to note that studies by market research Nike knows in advance when their products off the market or launching a new model or version, i.e. develop a planned obsolescence.

Strategic Price

Looking at the market for shoes and after making various visits to the malls we have been able percatar the Nike Company develops various pricing strategies as:

One strategy that Nike takes place in the setting of prices is the Leadership in quality, i.e. intended to reflect a higher level of quality charging a high price, which justify the large expenditures on research that the company makes.

Also as in the sports market and especially in the sneakers there is fierce competition with companies of a similar level, when Nike set their prices ...