Halford Marketing Strategy

HALFORD MARKETING STRATEGY Halford Marketing Strategy Table of Contents EXECUTIVE SUMMARY3 Introduction4 Importance And The Use Of data in Their trading Strategy4 Marketing Objectives for Halford Company6 SWOT Analysis for Halford7 Target Markets10 Market Definition and Segmentation10 Target Market Segment Strategy11 Needs and Requirements12 Distribution Channels13 Competitive Forces14 Communications14 Keys to Success15 Distribution Channels16 Competitive Forces17 Marketing Plan Strategy18 Emphasise Service and Support18 Emphasise Relationships19 Expense Budget Summary20 Expense Budget by Markets22 Expense ...

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