Pharmaceutical Companies and the Internet Technology



Pharmaceutical Companies and the Internet Technology

Introduction

The paper intends to expound the approach of pharmaceutical companies in utilizing the direct advertising technique to attract the public via internet and television. The technique of online medical advice has become the recent trend in the pharmaceutical industry in the contemporary world where the physicians and doctors are involved in approaching the consumers directly through the electronic media. The big pharmaceutical companies are fully leveraging the real opportunity of multiple electronic and online channels to address the captive audience (Granstra, 2010). However, it has also been observed that the increasing rate of pharmaceutical companies to utilize the online media to advertise their medicines is also due to the escalating awareness of the consumers. According to the statistics of US consensus that more than two third consumers in United States seek the medical advice through the social media such as internet or online forums for the sake of self medication rather than seeing the physicians for each and every illness. This elevating consumer awareness has ignited the pharmaceutical companies to turn over and create the medical websites, informational sites, social media sites and online forums to address this rising needs of consumers.

The pharmaceutical companies are moving towards embracing the informational challenges that starts with the increased awareness of patients and ends at becoming more visible to the address those consumers through the treasure of online information pertinent to their medicines. According to pharmaceutical companies that internet has brought the ease in the lives of people where they just believe in accessing the internet technique from searching the information to making the purchase of their desired product. Now the lives have become more internet and technology driven where people do not like to go out physically and making the selection. However, the advancement of technology and the penetration of internet in everyone's life have made everyone dependent on the technology where they are more likely to utilize the internet to search for things in no time and their required information or product is readily accessible just a click away (Smith, 2012). In short, this study intends to explain the approach of pharmaceutical companies and how they are utilizing the electronic media and internet to approach the stream of patients as well as consumers in the comprehensive account (Ray, 2013).

Discussion

The internet has become the primary and basic element in our day to day lives. The companies are utilizing this technology as the viable marketing tool to promote their businesses and products. Pharmaceutical companies have also employed this tool to bring about the evolution in their industry as well. The pharmaceutical companies are now actively embracing the internet as the effective marketing tool and most of the big companies in the industry have turned to medical websites and social media sites or forums where they actively provide the medical advice to the online stream of the consumers. The pharmaceutical has rapidly entered into this online marketing activity due to the increasing ...