Successful CIO Leadership for Managing Profit Organization Information Systems in Thailand

ACKNOWLEDGEMENT

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

Signature: _______________________________

Date: __________________________

DECLARATION

I , hereby declare to the best of my knowledge that all the contents of this thesis represent my personal authentic work, and that no such thesis has been previously submitted for any academic examination or any other qualification. Additionally, it is a representation of my own personal opinions, and does not have anything to do with those of the University.

Signed: __________________. Date: _________________.

ABSTRACT

Corporate communication serves as the liaison between an organization and the public's. The tools used for this type of communication are public relations, advertising, corporate video news letter, website, internet, exhibitions and events. A growing number of studies have argued that good corporate relations have strategic value for the firms that possess them (Dierckx and Cool, 1989; Fombrun, 1996; Roberts and Dowling, 2OO2 Rumelt.1987; weigelt and Camerer1988). Companies are concerned about managing their reputation because reputation perceptions are linked with outcomes deemed important to the firm (Bromely, Yoon, Guffey and Kijewski, 1993). The concept of corporate communication generally involves communications management of for-profit organizations. The fuzzy concept in practice is often used synonymously with business-related communications activities. Communication is the possibility for the living to transmit to another or others, information, feelings and experiences. In any communication has to be a sender, a message and a receiver. In corporate communication, perception with the public / target is one of the most important, since it depends on the understanding and the attitude taken, which will affect the response to the message and how to generate feedback. Is it therefore conclusive to cluster the book around the above-mentioned four themes? The articles were organized according to the various academic disciplines on the one hand and with regard to the content on the other hand.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Theoretical Background of the Study1

Chief Information Officer3

Objective of the research4

Conceptual Model and Hypothesis Development4

Soft Skills5

Hard skills6

Organizational Climate6

Ambiguity of CIO Role7

Partner with Senior Management Team7

Leadership Approach8

Effective CIO leadership that make contribution to organization performance8

Problem Statement8

Benefit of the research9

Aim of the research10

Research questions10

Research Hypothesis10

CHAPTER 02: LITRATURE REVIEW12

Introduction of new technology12

Interpersonal relationships and teamwork13

Leadership skills15

Staff Development16

Teamwork16

Information Management16

Setting goals and objectives17

Setting priorities17

Negotiate and manage conflict17

Motivation18

Feedback18

Specific necessities of a leader18

CHAPTER 03: METHODOLOGY21

Overview21

Research Design22

In-depth Interview22

Questionnaire Development23

END NOTES24

APPENDIX27

Project Timeframe27

CHAPTER 01: INTRODUCTION

It is important for IT professionals to have the skills, knowledge and the abilities that are offered by technology to be effective in the dynamic world of information and communication technology. Like any other leader, IT leaders need all of the character skills and talent which a good leader has in addition to a better insight into technology and its impact and special abilities. Leaders must also be innovative, progressive, creative with ...