Technology Management Case Study



Technology Management Case Study

Answer No. 1

Zimbra's Sales Process

Zimbra makes its sales via its website, where it sell both free and commercial versions of its software. Its basic technique to attract customers is to let them try basic versions of software and influencing customers' to buy its latest version of software. Its sales process is activated when 20,000 users download its 60- day trial versions of software on weekly basis. Their sales teams identify those users out of 20,000 visitors and contact them via email or telephone and inform them about features of upgraded version of software.

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