The effect of Social Media on the University Students in UK

By



ACKNOWLEDGEMENT

I am very grateful to God who has given me the grace to start this course and end it successfully. I would like to thank my family, who worked really hard and stood by me all the way. God bless my family who gave me full support and encouraged me. I would like to thank my supervisor, for her patience and support. Finally to my friends and all who have made the completion of this project a success, thank you and God bless you.

DECLARATION

I declare that the work in this dissertation was carried out by me. The project is my own original work and has not been submitted elsewhere in fulfilment of the requirements of this or any other award.

SIGNED: ............................................................. DATE: ..........................

ABSTRACT

The major purpose of this dissertation was to examine the effect of social media on the University Students in UK. The main objective was to assess the importance of social media tools for the students studying in different universities in UK. There were 50 students who were selected as a sample size for the study. The survey was conducted by distributing the open ended questionnaires to 30 respondents. The interviews were also conducted by asking several questions from other remaining 20. The responses generated with the help of questionnaires and indicated that the effect of social media on the University students is quite high. Therefore, these were the major issues related to research study that was discussed in detail.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

1.1 Overview of the topic1

1.2 Problem Statement2

1.3 Research Questions2

1.4 Significance of the Study2

CHAPTER 2: LITERATURE REVIEW3

2.1 Background of the Social Media3

2.2 Characteristics of Social Media4

2.3 Benefits for Students using Social Media tools5

2.4 Frequency related to the usage of Social Media6

CHAPTER 3: METHODOLOGY8

3.1 Overview of the Research Methodology8

3.2 Sample Size for the Study9

3.3 Research Instrument9

3.4 Ethical Concerns for the Research10

CHAPTER 4: DISCUSSION AND ANALYSIS11

4.1 Overview of the Analysis of Data11

4.2 Responses Generated from the Interviews11

4.3 Results generated from the responses from Questionnaire12

CHAPTER 5: CONCLUSION15

5.1 Summary of the entire study15

5.2 Limitations of the Study15

5.3 Recommendations for the study16

REFERENCES17

APPENDIX20

CHAPTER 1: INTRODUCTION

1.1 Overview of the topic

Social media is a popular trend today, especially among college students. Businesses are always looking for new ways to reach customers, especially ones readying to enter the work force. This study will examine the effect of social media on the everyday life of University Students in UK. Arguably, it was just six years ago when social media hit the mainstream. This is probably why many professionals, academics and students debate whether social media and its various elements such as blogs, social networking sites and social news sites are simply a phase that will eventually reach a peak in popularity and begin to recede. However, it is difficult to ignore that social media has become a profitable business. Most of the researchers analyzed the reasons people use Facebook through the uses and gratification model. Among the reasons they found were for ...