The value of rural villages to supply a New Cooperative Branding Model for Chinese Rural villages

by

ACKNOWLEDGEMENT

I, (Name) wish to announce that all contents of this work / memory stand in my own work without any support, and this thesis / dissertation has been no research on the academic and professional in the past. It also represents my own views and not closely related to the university.

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Date: __________________________

DECLARATION

I, [name of the author], hereby declare the best of my knowledge, the entire contents of this thesis represent my real job, and that such a thesis was submitted prior to any academic research or other qualifications. In addition, he represents his own personal opinions and do not have anything to do with them at university.

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Abstract

Rural communities may especially benefit from the cooperative brand. Co-operative brand is when two or more organizations, institutions and organizations have joined together to form a single brand, brand or share the mutual use of the skills of all stakeholders to better match the target markets. Various aspects of the brand held a number of academic studies, but most of the literature focuses on consumer goods and groceries. Although the signs of many goods and services, tourism and invade almost all aspects of the tourism concept is studied and practiced with the determination of destination marketing in the general area. Specific sectors such as rural tourism, small survey was conducted in order to process an image (Haahti, 1986).A common challenge for the tourism development in a rural community is that it has limited appeal. One picture is not distinctive, individual rural sites are often too small to form a critical mass, catering to the main target.

No other culture influenced Asia flow over such a long period of time, such as Confucianism and its teachings on the "right" actions of people. Although their intellectual creator Confucius in the Chinese empire of the 5th Century who lived before Christ, its ethical conception has still very well received and above all to influence the behavior of many people. During the collectivization of agriculture was now the people mentioned without any social protection. Besides the problem of the deterioration of social conditions for workers, a more negative phenomenon is apparent as a result of ownership of rural households. Here it is important to keep in mind that this trend can be used to anticipate any problems the proposed plan may face during the implementation.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Research objectives1

Research Question2

Research Hypothesis2

CHAPTER 02: CRITICAL LITERATURE REVIEW3

The Confucian ethics and teachings of their action5

The Role of Modernization in Globalization6

Advantages of Multinational Enterprises in Emerging Countries8

Examination of the data organizations9

China's economic reforms11

Social impact of China's culture value reform policy13

Health Care Values14

Potential exploration of Rural Tourism14

CHAPTER 03: METHODOLOGY17

Overview17

Research Design19

Descriptive Research20

Exploratory Research20

Research Approach21

A Quantitative Approach22

The Qualitative Approach23

Pragmatic methods or combined approach23

Research Strategy24

Research Strategy: The Case Study Approach25

Time horizons25

Data collection tool26

Literature Search26

Search terms - key terms26

Additional Online searches27

CHAPTER 4: RESULTS AND DISCUSSION28

Maximising tourism gains for poor communities28

Organizational Culture and Knowledge Sharing29

Role of brand equity30

Brand perception31

Attitudes ...