UNILEVER MANAGER

Unilever Manager



Abstract

The Term Report emphasizes on the selected company Unilever, its products, strength and weaknesses, approaches, and strategies. This term report consists of duties, role, and opportunities of the Manager working in the Unilever. The details of career path of the manager in the company are analyzed in the report. The link between education and the company manager has chosen, and how he grows his position in the company. The first part of the Term Report base on Company Introduction and the second part are on the manager's career and goal in the Unilever.

Table of Contents

Introduction1

Discussion1

Unilever1

Unilever Strategies2

Making Size and Scale of the Business Double3

A Values-Led Approach3

Develop the Team to Grow3

Building the Performance Culture4

Diversity4

Introduction to the Manager of Unilever4

Manager's Career Path In Company5

Key Responsibilities as Assistant Brand Manager5

Product Development5

Strategy Development6

Sales Force Management6

Key Responsibilities as the Manager6

Responsibility towards Customer7

Responsibility towards Stakeholders7

Responsibilities towards Employees7

Responsibility towards suppliers7

Responsibility towards distributors and retailers8

Responsibility towards Government8

Duties as a Managerial Leader8

Duties as Officer Level Manager9

Goals of Manager9

Strategic Goal10

Operational Goal10

Tactical Goal10

Conclusion10

Unilever Manager

Introduction

Unilever- every day two billion people use Unilever product around the world. These products help them to look good, feel good, and get facilitate in everyday life. With over 400 brands, Unilever touches many people lives in different ways. The company manufactures health care, home-care and, food products (Wilson, 1970). Axe, Dove, Lux, Lipton, Knorr, Hellmaan's, TIGI etc. is one of the famous brands in USA. Unilever established in the year 1890. Since the establishment, Unilever engages corporate in social responsibility. 167000 employee works at Unilever in different 22 regions and nationalities

Discussion

Unilever

Unilever enjoys market in 180 countries. Unilever spends $ 1.4 billion on R&D department every year. Unilever wins trust of consumers. With the help, of R&D Unilever manufactures new and better products across the globe. Strong firsthand knowledge of local market and culture made diversity possible. Unilever focuses on productivity and performance. They encourage people to communicate innovative ideas and made them into practice. Unilever believes in integrity with their customers, employees, suppliers, and other stakeholders. They worked diligently to become one of the leading manufacturing companies of fast moving consuming goods. Unilever respects all the culture, and that is the reason they became world-class business supplier, and cater consumer around the globe. They are the market leader and innovators, and made other organizations follow them (www.Unilever.com).

Unilever Strategies

Being a multinational organization Unilever focuses on identifying, planning, developing and implementing strategies. These strategies can boost the company's performance and growth. The target that attracts Unilever doubles the size of the business. Unilever focuses on aim to double the size of their business with the reduction of environmental impact. To accomplish the company has placed a renewed focus on the consumer and customer and on driving culture. This is called Unilever's compass strategy. The company owns statement to have desirable people with appropriate skills. The core part of Compass Strategy is to win the people. The company believes in reshaping organization by developing necessary talent and skill (Collis, 1997). Unilever pursues the strategy of vertical ...