Apple Incorporation: Corporate Culture.



Table of Contents

Introduction1

Culture of the Apple Company1

Effect of the culture on the organization, the employees, and on Society3

Cultural Change3

Conclusion3

References5

Apple Incorporation: Corporate Culture.

Introduction

The Apple has seen its days of ups and down the corporate success hills. The company has recently become the ever biggest company of United States. Apple is regarded as the innovative and quality driven technology producer. Its founder Steve jobs has sailed the company for most of its time, now he is gone. This paper discusses the culture of Apple incorporation. The sources include the former employees' statement, Fortune magazine, articles from news Agencies like CNN and personal observations of the company's affairs.

Culture of the Apple Company

The culture of the ever biggest US Company, Apple Incorporation has been developed from its founder Steve Jobs. It is very important to have corporate culture to be developed and in line with the strategies and objectives of the company. The influence of its founder and leader till death, the Steve Jobs is immense. The company does not publicize its secret recipes to the world, and only sources available for knowing the inside of Apple, is its former employees.

Many attempts have been made to find out the culture of Apple Fortune had made efforts by interviewing thousands of former employees who have worked at Apple incorporation to find out the corporate culture (Lashinsky, 2011). The findings can be summarized as follows. The company seeks innovative people with expertise literally overflowing their minds. The corporate culture of acquiring and keeping the talent is prominent. One of such examples is the program that Apple initiated, “Apple Fellowship” program for the individuals who made extraordinary contributions to the personal computing technologies while at company. The company has embraced diversity in experience and backgrounds. The culture of Apple is to work hard and play hard (ICMR, 2009). The company has introduced technological innovations where it was needed; his idea was to make technology seamless for consumers. The life at Apple is described by many as fun but yet tough simultaneously. The people working at Apple had little idea of what is happening in outside world (Preston, 2012).

One of the features of Apple incorporation's culture is its secrecy. The company has maintained secrecy successfully. The company lives through innovation and it cannot afford to lose any piece of information in the market. The famous top100 of Apple, a small chunk of top ...