Blackberry RIM

Introduction

Research In Motion (RIM) had a modest beginning with an ambitious vision. Today, more than years later, that ambition and vision translated into success. RIM is one of the world's leading designers, manufacturers and vendors of solutions for the mobile market (Khanna Tarun Palepu 3). Through development and integration of hardware, software and services, RIM's portfolio of award-winning products now includes the BlackBerry ® wireless platform, BlackBerry Wireless ™ product line, software development tools, radio-modems and software and hardware licensing agreements. RIM Blackberry   BlackBerry Enterprise Solution is a wireless connectivity solution from the company Research In Motion (RIM), which is designed for organizations with an open platform for the expansion of wireless communications and corporate data applications to mobile users. Organizations can use the BlackBerry browser and the content of existing Web development tools to provide integrated mobile access to a range of business and communications. This paper describes the architecture of the BlackBerry and a BlackBerry Browser and BlackBerry Mobile Data System (BlackBerry MDS) to work together to provide a viewing solution (www.laptopmag.com). The paper outlines design considerations for mobile applications and explores the possibilities of using technology Push applications. Wireless industry is characterized by rapid technological change, evolving industry standards, frequent new product and short product life cycle ".In this complex industry, Research In Motion Ltd (RIM) have consistently shown growth in terms of sales volume and revenue. RIM has been researching, designing, manufacturing and marketing of wireless solutions, first of all BlackBerry wireless devices and e-mail service. [2] With increasing competition from products like Apple's iPhone and Android from Google, RIM intends to contribute to future growth through continued innovation and expansion of their customer base. RIM has been successful thanks to international expansion, for example, in Indonesia, and intends to expand into new segments of customers beyond their traditional focus of the company, while remaining true to their core competencies.

Although there has been recent coverage media, government, threatening to ban BlackBerry products, the ban actually highlights one of the points RIM sells: unsurpassed security. RIM has several competitive advantages, including: e-mail security and online transactions, reduce bandwidth usage, and the BlackBerry to BlackBerry global instant messaging capabilities.

Business strategy

According to the annual report information, the current strategy of RIM, involves expanding the client base with opportunities in the segment of the market access (Akkad 1). Client Expansion: The future of low-bandwidth and emerging markets Smartphone industry is becoming increasingly competitive as consumers demand mobile device to manage all types of information. Both RIM and Apple want to become a supplier of choice for these devices, along with other well-designed mobile phones such as Nokia, Samsung and Google.

Expanding the customer base with this increased competition will not be an easy task, especially since RIM has traditionally focused exclusively on the consumer business. With the enterprise market saturation in developed countries and increasing competition, both locally and globally, we believe, RIM must focus on international growth - including corporate users, small and medium business (SMB) and consumers in ...