BUSINESS

The London Eye - Case Study

The London Eye - Case Study

Introduction

In this study, we try to explore about the basic history and facts about the London Eye in a holistic context. The main focus of the research is on performance objectives and its relation with capacity of people per annum. The research also analyzes many aspects of operational utilization of London Eye and tries to gauge its effect on generation of revenues through it. Finally, the research describes various factors which will help in reducing the performance gap, and the critical issues that are rising with respect to the London Eye.

London Eye

London eye (commonly know as millennium wheel) a 443 ft (135-metre) tall giant Ferris wheel situated on the banks of the River Thames, in London, England. It is the most popular tourist attraction and the tallest Ferris wheel in the world. The London Eye is the attraction of payment enjoying increasing popularity in the UK. More than 3.5 million people visit it annually.

The London Eye is breakthrough design and engineering. Passengers in the capsules of the observation wheel can admire the view up to 40 miles away in all directions. The exact location of this wheel is the western end of Jubilee Gardens, on the South Bank of the River Thames in the London Borough of Lambeth, between Westminster Bridge and Hungerford Bridge. This giant Ferris wheel was designed by Leitner-Poma. The wheel is ovoidal and is rotated by the electric motors. It comprises of 32 capsules, which represents London Burroughs. The capsule can hold around 25 people. It is sealed and fully air-conditioned giving redolent atmosphere. The weight of each wheel is about 10 tons and people can move freely within it. The wheel rotates at 10 inches (26 cm) per second which is about 0.9 km/h or 0.6 mph, therefore, one complete revolution takes about 30 minutes. It does not stop to take passenger in but, the rotation is slow enough to take in all passengers easily at the ground level.

Performance Objectives with respect to Operational Performances

The British Airway London Eye is now considered as the fourth tallest structure of London, and the largest observation wheel ever built. The basic motive of this building was to build in the most beautiful and breath-taking piece of thing. This is due to the expertise of the engineering field. Its performance objectives were determined by its operational capacities that were built in by the engineers from various parts of the world.

Relating the Performance Objectives of London Eye with respect to its Operational Performances, the discussion should be based on categorizing the analysis on the internal and external factors that are relating it. We need to analyse these factors within the organization capacity.

At the employee level, management needs to see;

The self motivation

Compensation

Performance of the employee at all levels.

At the functional level

Is the company making the most from labour dollar?

Is management effective?

Operations of facilities at maximum throughput

Customer service goals

Retention of quality measures

The basic operation performances of London eye are related ...