BUSINESS/ MARKETING PLAN

Business/ Marketing Plan



Executive Summary

Known in the U.S. simply as “chai,” masala chai is a spiced, sweetened black tea with milk. Though the variations on masala chai seem infinite, there are basic components that separate masala chai from other types of drinks. Masala chai contains the following ingredients of variants thereof: black tea, milk, spices, and sugar. This warming beverage is easy to prepare by steeping spices in hot water and milk before adding black tea. It's not as milky as the chai often sold at American coffee bars.

But where can the “BEST” masala (spice) be found? Bollywood Tea Spice answers that question by introducing a gourmet tea spice that will appeal to the palates of American Specialty Tea consumers. Processed chai drinks like chai lattes may not be as beneficial as traditional chai tea, since these drinks often contain minimal chai and higher amounts of white sugar. The spices may also not be as potent because coffee shops tend to order chai mix in large batches rather mixing it fresh on a daily basis. Tea made with Bollywood Tea Spice is cleansing, vivifying, refreshing, and brings the healing agents used in Ancient and modern India to tea drinkers in the United States today. Our tea masala starts with ten whole, organic spices.  These spices are dry roasted and coarsely ground to maintain the best possible flavor!  This chai masala will then be used in our spice blend and sold on its own.

The core objective of Bollywood Tea Spice is to introduce spiced tea to the taste buds of U.S citizens. The company aims to expand its brand across United States. One of the basic objectives of the company is to develop loyal customers of the brand and on the basis of these customers Bollywood Tea Spice wants to make spiced tea a best product.

Bollywood Tea Spice is hoping to operate on lucrative terms on the basis of this new innovative product.

Table of Contents

Introduction4

Situational analysis4

SWOT analysis5

Competitors5

Marketing planning6

Marketing objective6

Target Market7

Differential Advantage (Points of Difference)7

Positioning7

Marketing Mix8

Product8

Product conceptualization8

Product architecting and product construction8

Product features9

Product benefit10

Product variation10

Product packaging11

Place11

Implementation and control of the marketing plan15

Financial Analysis15

Conclusion16

References17

Introduction

In a hectic and busy life that most of the Americans lead a cup of tea can refresh them. In order to fulfill this purpose Bollywood Tea Spice is launching its new product with the name of “spice Tea”. Masala Chai Tea or spice tea is a term which has become synonymous to the tea across the world. Often termed as the classic masala tea or spice tea, it is the most common flavor of tea offered in households across South-Asian countries. In fact according to various surveys, people throughout the world refer to Masala Tea as simply Chai. This is testament to its popularity which grows by leaps and bounds with every fan it makes with a cup of tea.

Masala tea is a concoction of various Indian spices like cardamom, cinnamon, clove, ginger and pepper. This adds a different aroma and taste to the cup of tea which takes the ...