BUSINESS ORGANIZATION

Business Organization



Business Organization

Introduction to Tesco PLC

In this paper the company, chosen for marketing strategy is Tesco PLC. Tesco is a significant international retailer. As a global business, the company perceives itself as having a vital role to play in helping to minimize its environmental impacts. Although based in the United Kingdom, Tesco PLC has developed into an international grocery and general merchandising chain, employing 440,000 staff worldwide and with sales exceeding £59 billion (in the year ending February 2009). Operating income exceeded £3 billion. These figures make Tesco the largest British retailer in terms of both combined sales and domestic market share, and the third largest in the world after Wal-Mart (United States) and Carrefour (France). It is claimed that £1 in every £7 of UK retail sales goes the way of Tesco.

Mission

Tesco's mission is to generate worth for consumers to gain their loyalty for the life time. Tesco's success is reliant on the customers and the people, the customers who do the shopping and people who are working with them. Customers are likely to return if they like what Tesco is offering them, and shop again with them. If the team finds what Tesco reward them, team work more hard to help customers (Barczak, 2003, p.56).

Vision & Strategy

Tesco is a company based on customers and staff, quality properties around the world and numerous opportunities for growth. My mission is to build on these achievements for all our partners. For the future, the continuity is obvious. We have a solid strategy, a strong team, and during the most risky in terms of trade diversification is now behind us. Nevertheless, some changes are needed because we know that improvements are possible: the clients are changing, and Tesco does the same. You should also remember that the foundations of our society will remain the same: our main goal is to "create value for our customers to win their loyalty for life" and our values are "nobody made more efforts to meet the customers, and treat others as we would like to be treated.” I defined a new vision for the future of society. Tesco is considered the most valued company in the world. Appreciated not only by our customers but also by the communities we serve our employees and our shareholders. We will win locally by applying our expertise internationally. The key word here is "locally".

After seven years at the helm of our business in Asia and Europe, I realized that the distribution is done locally. But increasingly, we use the skills and scope of the Group to benefit from the performance and competitiveness of each of our businesses worldwide. We will be a modern and innovative (Baalbaki, 2003, p. 1). We keep our lead, anticipating changes and adapting to the benefit of our customers and our staff. We are and will remain a growth company. We will continue to seek growth at all levels, the United Kingdom, International, in terms of services and for all that is goods, clothing ...