BUSINESS PLAN

Business Plan

Table of Contents

TABLE OF CONTENTS2

EXECUTIVE SUMMARY4

Objectives5

COMPANY DESCRIPTION7

Location8

Expansion8

Identified Weaknesses (Utilizing resources)8

Diverse Workforce8

Industry Analysis9

Tendencies in Food Service Retail9

Hotel Industry11

Staff and customer loyalty12

Good relations with competition12

Customer Focused12

PRODUCTS AND SERVICES14

Product Description14

Competitive Comparison15

Sales Literature16

Sourcing17

MARKETING PLAN AND SALES PLAN18

Marketing Plan18

Market Segmentation20

Target Market Segment Strategy21

Market Needs22

SALES PLAN23

Future Products26

Internal Analysis: Weaknesses27

Training and Development28

OPERATIONAL PLAN30

Competitive Edge30

Marketing Strategy31

Positioning Statement34

Sales Strategy34

Sales Forecast35

Strategic Alliances38

Milestones38

MANAGEMENT AND ORGNAISTION42

Management Summary42

Personnel Plan42

STATR UP BUSINESS AND CAPITALIZATION43

Company Ownership43

Start-up Summary43

FINANCIAL PLAN46

Financial Plan46

Break-even Analysis46

Projected Profit and Loss47

Projected Cash Flow49

Projected Balance Sheet51

Business Ratios52

RISK MANAGEMENT56

Risk Management56

APPENDICES62

REFERENCES70

EXECUTIVE SUMMARY

“Fascinate Cafe” is a locally owned fast food outlet that is positioned as an international franchise through our creative approach to the company's image and detail presentation. “Fascinate Cafe” is situated at Shoreline Dr and Rider Bvd, Rhodes, Sydney. “Fascinate Cafe” provides a combination of excellent food at value pricing, with fun packaging and atmosphere.

In today's highly comparable environment, it is evolving increasingly difficult to differentiate one fast nourishment outlet from another. London is now becoming the model metropolis for Europe's new economic boom. With more than 11 million visitors yearly, mainly from neighbouring countries, London's retail sector is the strongest in the region (Cravens, 1991).

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in London. subsequent, our effort will be a farther development of more retail outlets in the surrounding area.

“Fascinate Cafe” will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Please note that all tables are in US Dollars.

Objectives

To revive the presence as a successful local fast food outlet and gain a market share in London's fast food industry.

To make “Fascinate Cafe” a destination spot for mall-goers.

To expand into a number of outlets by year three, and sell the franchise to neighbouring metropolitan cities

Youthful and fresh surroundings

We will imitate thriving establishments, such as Jamba juice extract and Starbucks, which comprise the most of our centre target market, between 18 to 35 years of age. Our store will characteristic brandish preparing food of our boasted Belgian Fries from cutting to frying. Our customers will also be adept to read our in-house brochures in considers to all knowledge about Belgian Fries and our boasted sauces. Our store will be adorned with very quick food setting, such as a brilliant contradict and display list on the wall.

Quality food

Each shop will offer not anything but freshly deep-fried Belgian fries, sandwiches and kind of unique combine dressings, all served with contemporary home-style care.

Open everyday

Our store is open everyday from 10 am to 11 pm.

Start-up

 

 

 

Requirements

 

 

 

Start-up Expenses

 

Kitchen and Fixtures

$21,600

Furniture and Interior

$16,500

Legal

$3,000

Rent

$15,000

Packaging and Stationary

$8,500

Contingencies

$4,200

Total Start-up Expenses

$68,800

 

 

Start-up Assets

 

Cash Required

$50,000

Other Current Assets

$0

Long-term Assets

$0

Total Assets

$50,000

 

 

Total Requirements

$118,800

COMPANY DESCRIPTION

“Fascinate Cafe” locations will range in size from 50 - 70 meter square and will seat from 15 - 25 guests. Our first location will be on the bigger end of this ...