BUSINESS PLAN FOR A RESTAURANT

Business Plan for a Restaurant

Executive Summary

We will be located in the London, and rapidly expanding, Other regions 'on the shore.'The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. West-African Restaurant will feature a cozy dining room and an elegant lounge. Comfortable furnishings and decor with soothing warm tones. The lounge has comfy couches and antique love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. For extra comfort and to please a large group of people we will make up special hors d' oeuvre platters for customers. The menu will be inspired from different countries' specialties and appeal to a diverse clientele. You can get Swedish specialties like herring, gravlax and meatballs, or you can go a little bit more International and choose a red curry chicken with basmati rice, or an Asian grilled shrimp with spinach, tofu and black bean sauce. We will also have a special pasta dish entree every day plus the 'all Continental meal' such as barbecue beef ribs and baked beans. Adding value will be an interesting business lunch menu with specialties every day. The menu will change every 3-4 months but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of West-African Restaurant to give a perception of higher value than its competitors, through its food, service and entertainment.

Table of Content

EXECUTIVE SUMMARYII

INTRODUCTION1

LOCATION1

BUDGET1

MANAGEMENT1

LEGAL AND TAX ISSUES2

PRODUCT OR SERVICE2

MARKET RESEARCH LEADING TO YOUR USP3

DETAILED SEGMENTATION AND COMPETITOR ANALYSIS WITH YOUR USP4

Sales Proposals4

FINANCIAL PROPOSAL4

Sales Forecast4

Keys to Success5

Important Assumptions5

Break-even Analysis6

Projected Profit and Loss6

Projected Cash Flow10

Projected Balance Sheet12

Business Ratios14

Exit Strategy15

STRATEGY AND IMPLEMENTATION16

COMPETITIVE EDGE17

MARKETING STRATEGY18

WEBSITE MARKETING STRATEGY19

DEVELOPMENT REQUIREMENTS19

CONCLUSION20

REFERENCES21

APPENDICES22

Lunch22

Soup22

Salads23

Today's Business Lunch £1924

Sandwiches25

Dinner26

Entrees27

Pasta27

Meat28

Vegetarian28

Desserts £628

Introduction

The Restaurant wants to raise funds as it is an independent Restaurant to help towards the pupils education in The West-African community. So our aim is to make it a successful restaurant where members of the public as well as pupils would want to come and eat. The food menu can be anything - but ideally healthy and tasty as well as affordable.

Location

The West-African restaurant is set in a West-African restaurant who open it's doors to the public as well as pupils from the West-African restaurant. I need to produce a plan on how to market it to the public. The West-African restaurant is situated in the South East London borough of hackney and I think is the only one of it's kind.

Budget

We have a budget of £200,000 I have £30,000 on my own and looking for £170,000 for 15% of the overall profit.Towards the costs for advertising? food etc. We don't necessarily need to spend money on employing staff as the children from the West-African restaurant can help out as part of a catering course that can be available as well as the ...