BUSINESS PLAN

Business Plan for a restaurant in West Ealing

Business Plan for a restaurant in West Ealing

Introduction

Restaurant in West Ealing - unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. Restaurant in West Ealing is the answer to an increasing demand. The public (1) wants value for everything that it purchases, (2) is not willing to accept anything that does not meet its expectations, and (3) wants entertainment with its dining experience.

Business Plan for a Restaurant in West Ealing

In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Restaurant in West Ealing does this by being the only buffet concept that features mesquite-grilled, USDA-choice sirloin steaks, cooked on our display grill, for one low price. We will be serving top quality, 21-day aged steaks that are hand-cut daily on the premises and seasoned to perfection. Our grill will be out in the open and loaded with steaks cooked to the proper degree of doneness that our guests request. With our high dinner volume, there will be no waiting for a steak since we will have the grill stocked with every degree of doneness. No other national chain has tapped this market. With red meat (in particular, steaks) increasing in demand today, we believe that this feature will ensure our success.

This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on kitchen design, architectural plans, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business. Our positive cash flow will help to offset some of this burden.

The financing, in addition to the capital contributions from the owners, will allow restaurant in West Ealing to successfully open and maintain operations through year one. The initial capital investment will allow restaurant in West Ealing to provide its customers with a value driven, entertaining dining experience. A unique, mid-scale, innovative environment is required to provide the customers with an atmosphere that will induce Middle UK and specially people from India (Goa) to bring family and friends to dine and socialize. Successful operation through year three will provide adequate cash flow to be self-sufficient in year four.

Restaurant in West Ealing will strive to be the premier buffet restaurant in the local marketplace. We want our guests to have the total experience when visiting restaurant in West Ealing. Not only will our guests receive a great meal, they will also be provided with a fun atmosphere. We will be doing unique things (such as serving all-you-can-eat USDA-choice sirloin steaks on a display mesquite grill) that will set us apart from the competition. We will want the dining experience to be as pleasing to the senses as it is to the palate.

Our main focus will be serving quality food at a great value. We will feature a large selection of freshly-prepared food, most in full view of our ...