BUSINESS PLAN

Business Plan for Indian Restaurant in Bristol U.K



Table of Contents

Executive Summary1

Objectives1

Mission2

Keys to Success3

Introduction to Company4

Highlights of the Business5

Products and Service Description6

S.W.O.T. Analysis for the Business6

Market Analysis Summary8

Industry Analysis for Indian Restaurants in U.K8

Review of Current Position and Solutions9

PEST Analysis9

Target Market Segment Strategy11

Main Competitors12

Marketing and Sales Strategies13

Strategy Pyramids13

Marketing Mix13

Competitive Edge14

Management Summary14

Management Team and Personnel14

Managerial Skills and Competencies15

Organizational Structure16

Restaurant Managers Responsibilities17

Analysis and Findings18

Analysis of Survey19

Financial Plan21

Long-Term Plan23

Risk Analysis for Business24

Risks Involved In Restaurant Business24

Strategy for Risk Management24

Recommendations25

References26

Appendix29

Questionnaire29

Pro Forma Income Statement30

Pro Forma Balance Sheet31

Pro Forma Cash Flow33

Estimated Highs and Lows of start-up Costs35

Break-even Analysis36

Executive Summary

This business development plan is based on opening a new business in the restaurant industry of Bristol in the United Kingdom. I will present the initial planning of the business in the given setting, keeping all the key areas of a start-up restaurant business in mind. This study will evaluate the potentials of opening up the new Indian restaurant and will discuss its viability and feasibility in detail. This will serve as a working business plan which will provide a realistic roadmap for the implementation of this project in Bristol. The business plan will carry out several key functions for the organization ranging from securing external funds for the business to measuring success and future potentials of the business.

Restaurant industry is a recognized sector of business in Bristol and provides immense opportunities for new entrants in the food and hospitality business. This business development plan will cover all the specific aspects of the business from creating the background, rational of doing the business, its strategic objectives, financial planning and forecasts, realizing and assessing the gaps in the sector to the final evaluations. This plan can lead the organization to start up a restaurant successfully in the given locality of Bristol, with a realistic approach towards making profits from the business activity.

Objectives

Objectives of the company in the short term:

Obtain financial assistance to start a business (grant)

Develop a menu to meet the tastes of its target market;

Conduct an annual turnover of at least $ 25 000 the first year of operation.

Objectives of the company in the long term:

Customer loyalty;

Increase its customer base by expanding the service area;

Stabilize the company's sales during the entire year;

Conduct a turnover sufficient to meet its financial statements;

Constantly innovate and reinvent the products offered by his company.

Mission

Taj Mahal Restaurant is a great place to eat, making a successful combination of food and environment. The mission of the restaurant is to introduce Asian taste in the foreign lands, with the basic aim to promote Indian culture and spices in global marketplace. The selection of Bristol U.K. is based on this mission that will be combined with excellent services of the restaurant to cater to masses. We want to penetrate the U.K. market and create liking for Indian food, particularly promoting an exclusive offering of the Hookah services that will be a unique experience to the masses, something to cherish and relish all their ...