Launched in October 2001, the iPod is an instant success: Apple has sold 60 million copies and gave itself 50 per cent share of the market world of MP3 and 80 percent in the United States. The success of iTunes, software that came with the iPod to classify his songs and buy music online, is also impressive: more than one billion songs downloaded already! The iPod now represents over 60% of turnover from Apple and helped recover dramatically its financial situation in fiscal 2005; Apple posted a net profit of 1.33 billion dollars a turnover of 13.93 billion.
Analysis of the industry's channels of distribution
• Management: Effective management is the necessary training and staff development for the Apple IPod continues the process of innovation and re-training the introduction of new products competitors has sufficient funds.
• Capital availability: competition may lead to cash flow Mishap. Must provide sufficient funds, the unpredictability of competitors presented their products in the market.
• Technology adoption: technology must be taken to improve the overall efficiency. It must be integrated directly into operations (to increase productivity), and the date and amount of the iPod to stay the order, manufacture and delivery.
• Competitors: Competitors will regulate what, when, how and why the strategy will be adopted. Introduction of new products will greatly affect the Apple iPod.
• Overseas Impact: breaking the barriers between countries, but also able to increase sales of the new Apple iPod, as more and more people because they know the product.
• Population: men and women from the age of 12 years and over in this new innovation, because its products are not only able to play music, but also to books and other literature, in fact, it will attract them. ( McCullagh, 2008)