ENTERTAINMENT LAW

Entertainment Law



Entertainment Law

Introduction

The world of advertising is all about glitz, glamour appealing to people's emotions. A celebrity is a notable person or widely-renowned person who commands intensively over the public and media. A celebrity has a charismatic personality that appeals to other people to move in the same direction of celebrity. Audience and media are always looking for that what the celebrities are wearing and how their wearing stuffs appeal to others. However, some advertisements can cause harm to the society or to a particular individual. Some of the advertisements makes fun, mock or make use of a famous personality to sell their products. Such type of advertisement is wrong and can harm individuals or groups.

Case Description

In this case the Triad productions have used the image and style of the artist Mitch Cosby in the advertisements of the ZTC Cosmetics. They have produced a series of commercial advertising for the launch of a male cosmetic range which is named as 'Courage'. Mitch Cosby's face has been superimposed on the packaging of the new products that include skincare creams, mascara, foundation, lipstick, shaving balm and foot cream. The agency has altered the image by toning down the makeup and styling the Mohican hairstyle. The image still looks dramatic. The TV advertisement shows the actors running around a churchyard at night, crashing into one another and into packages which clearly show the packaging to the various cosmetics, looking to camera with startled expressions, mouthing the words 'Courage'. The actors are heavily made up with black hair, sleeked back off their faces. In the background, music is playing. It is a short extract from a cover version of The Gifted Enterprise, track titled 'Freetalk'. The cover version is by a group of session musicians and singers engaged by Triad productions. The agency has not only used the image of a celebrity without his consent, they have used his music and lyrics and lastly they have clearly shown the packaging of other cosmetics in their advertisements.

Entertainment Law

The entertainment law, which is also known as media law, is a term which involves the different types of laws that offers the legal services to the industry of entertainment. The entertainment laws' area of principles substantially overlaps with conventional and well-known area of intellectual law. Generally, the entertainment law practice involves the following laws:

Insurance law, International law, Tax law, Criminal law, Advertising, Product placement, Clearance of rights, Defamation, Right of privacy, Intellectual property, Agency, Security interests, Securities law, Immigration, Bankruptcy law, Labor law, Torts, Contract law and Employment law (Strathern, 2006, pp. 15). The majority of the entertainment law's work is transactional based including mediation, negotiation and drafting contracts. In some cases, it can also include arbitration or litigation.

The entertainment law deals with the regulations of private and public (universal) information and communication , and plays in the legal sections of the public law , the civil law and criminal law into it. The media law is therefore a "cross-cutting ...