EXECUTIVE SUMMARY

Executive Summary

Executive Summary

This summary includes the major marketing components of IPod which is one of the leading selling brands in the world. IPod's major strength is its brand Equity that is derived from the Apple's revolutionizing history that came in the shape of new IPod. Apple's strategy was to give the “portable digital music” in 2006 that truly brought the revolution in the music technology (Cohen, 2006).

Apple's IPod captured the whole world market, making it go for the mass marketing as the perception created was entirely different that IPod is portable and something very cool. Their ...