General Motor

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General Motor


In this study we try to explore diverse dimensions of “General Motor” in a holistic context. The main focus of the research is on the business practices of “General Motor” and the impact of “Corporate Social Responsibility, Globalization, Organizational Ethics and Diversity” on the domestic and international strategies of General Motor. The research also analyzes many aspects of “General Motor's Financial Performance” and tries to evaluate “General Motor's Market Share, Market Position and the Impact of External Factors on General Motor”. Finally the research suggests “The Changes in Company's Strategies” “Issues Faced by General Motor” and “Expected Future of General Motor”.

Table of Contents

Module 1: Introduction5

The Mission, Vision, and Values6

Mission and Vision Analysis of General Motors7

Module2: Corporate Ethics Adapted by General Motors8

Corporate Social Responsibility9

Workforce Diversity11

Module 3: The Importance of the Marketing Concept12

Impact of External Environment of GM: PEST Analysis13

Economic Forces13

Social Forces14

Technological Forces14

General Motors Target Market and Positioning15

General Motor's Strategy15

General Motor's Logo and Tag Line16

Module 4: Globalization17

International Business Activity of General Motors18

Strategic Approach Used by General Motors19

The Changes Suggested in the Company's Strategy20

Module 4: Financial Performance and Evaluation of General Motors20

Future Performance Forecast and Prospect21

SWOT Analysis22





Module 5: The Issue of Ongoing Crisis Currently Faced by GM23

GM's Position for Future24

General Motor's Market Position and Market Share25




General Motor

Module 1: Introduction

General Motors (GM) is one of the largest automobile organizations that have an existence in more than seventy countries around the world. General Motors is a leading global automotive group, and historically is among the top U.S. companies by revenue. General Motors Company was born as a group of companies in the year 1908 through the initiatives of C. Williams Durant. General Motors have its operations in more than 120 different geographic locations. This paper discusses the forces that impact the performance of General Motors and its adaptability to the respective force or trend. General Motors has a multinational presence, and provides a wide range of products, the organization contends in some or the other way with each of the automobile producer. The operations of GM are managed independently by Detroit. It often develops its own vehicles, invest funds from the profits generated in the country, and negotiates for subsides or bailouts with the governments of the host countries.

The major threat to General Motors is from the foreign competitors. The arrival of the cars from foreign markets had a tremendous effect on the Big Three. Big Three was monitored by offering concessions; this was done when a leader appeared. Big Three and UAW worked, to bring pacify workers and creating a balance in the automobile industry of the United States. The foreign organizations account for more than 50 percent the United States Automobile industry. UAW requires putting Big Three organizations at a distinct and an immediate drawback. The other leading automobile companies such as Nissan and Toyota tend to dominate the automobile industry, by dealing in the small and medium sized car market with cheaper rates, flexibility and investing in the fuel efficient cars. The major competitors to GM are cars like Toyota Prius, ...
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