GLOBAL WINE AND SPIRITS

Global Wine and Spirits

Global Wine and Spirits

France-based Pernod Ricard S.A. though was a major player in alcoholic beverages but lagged behind the market leader Diageo in the global wines and spirit market. This research describes the Golbal Wines and Spirits growth market strategies interms of financial anlysis.

Spirits such as gin, vodka, rum, whiskey, brandyabsinthe, and tequila, generally referred to as distilledbeverages, are low in sugars and contain at least 35% alcohol by volume. In 2005, the global spirit industry sales reached $179.7 billion with Europe having the greatest market share, 52.2%. (Meyer 1991)

With this acquisition, PR became ...