HARLEY MEDICAL GROUP

Harley Medical Group



Harley Medical Group

Introduction

Harley Medical Group provides quality new and upgraded medical diagnostic equipment in Europe and has extensive resources to ensure the shipment and installation worldwide and in Europe. They specialize in advanced technologies, which include computer tomography (CT Scanners), magnetic resonance imagers (MRI), electron-ray converter (C-Arms), mammography (Mammography), bone densitometry (Bone Densitometers), (radiographic rooms ( Radiographic Rooms) and Ultrasound (Ultrasound systems).

Harley Medical group offers a variety of medical diagnostic systems to meet all requirements, from cost effective systems to those that offer the most advanced technologies. At Harley Medical Diagnostics has the experience and capabilities to carry out the dismantling of the system, packing, shipping, fully updated, and digital upgrades, the design space, and installation of all medical systems.

Medical ethics in Marketing

Medical ethics (set of principles and rules governing moral care) is the necessary foundation behavior and interpersonal relationships established between a doctor (knowing, knowledgeable and competent actor) and a patient (object and subject, while organic , social and personal ), which he sees a friend.

Advertising is, then, the activity that brings the producer of manufactured goods or services to group or sector of the population is supposed to be sensitive to desire and, therefore, to acquire what is produced. This causes the exchange of goods that meets both their aspirations. Indeed, the first allows you to offer a needed product or service and quality, earning a legitimate pecuniary profit, and, second, the acquisition of a product or enjoyment of a service. Obtaining pecuniary utility that allows, in turn, the acquisition of new products and advertising services that stand out as desirable to be acquired, and so on, will constitute what is known as a market, an essential pillar of economic activity.

Notwithstanding what is stated above, there are some activities-although they are part of economic affairs and, therefore, are governed by market rules, have been considered undesirable to promote through advertising. Indeed, it is considered that certain goods to which individuals aspire not need to be promoted, or perhaps need to be promoted in a way that does not need the publicity. (Beauchamp, 2003, 78)

Ethical Aspects of Marketing in Medical

The concept of ethics in Harley Medical Group is to determine any form in a society made to treat each other and how to interact. Standards of conduct may take the form of laws, and may remain unwritten, but society demands that they perform.

Trade also has a set of rules and laws that should be followed. Thus, international codes developed by the International Chamber of Commerce, regulate businesses in specific industries (chemical and pharmaceutical industry), in the field of competition, advertising, sales promotion, market research, etc. Particular attention is paid to the social and ethical marketing, including the problem of production of goods that must meet healthy, reasonable needs of society.

Possibility Of Unethical Course Of Action

At Harley Medical Group, possibility of unethical course of action in relation to customers is available in the field of advertising. Advertising of a product can easily distort its ...