Impact of tobacco and it's product on Indian FMCG market

by

Table of Contents

CHAPTER 1: INTRODUCTION1

Background of the study1

Aim of the research2

Significance of the study2

Research Objectives2

Research Questions3

Ethical Considerations3

CHAPTER 2: LITERATURE REVIEW5

Use of tobacco in India5

Tobacco Industry of India7

FMCG market in India9

Demand Drivers of FMCG products11

Market Trends of FMCG in India11

Reaching Consumers13

Strategies of FMCGs in India16

Global Markets for Indian FMCG Brands16

Key concerns and future prospects17

Impact of tobacco on Indian FMCG market18

REFERENCES21

CHAPTER 1: INTRODUCTION

Background of the study

The Fast Moving Consumer Goods (FMCG) market of India has shown an immense amount of growth in terms of economic progress since the past few years. It is only possible because the market of India is so huge that more and more new companies are entering the market in order to cater such a huge market. Any product launched in the market, makes its own place by catering a certain lot of the total population of India. Be it cosmetics, eatables, technical or any other products, the market has a huge demand for all these products. Smoking is one of the biggest problems amongst all the problems related to the human health. It is by far been one of the most important issue of this century. Smoking is an entirely preventable event that has been present in the development of society, contributing in significant morbidity and mortality, even at the expense of developments which have public health case issue (Relyea, 2003, pp 24).

India, just like the other parts of the world has been severely affected by the smoke issue. There has even been a huge impact on the FMCG market of India because of tobacco and its related products. But good progress has been made by different government bodies and other NGO's because of which recognition has been given to prevent and secure public health and society. Different actions have been taken to lessen the use of tobacco in the country through different means in order to protect our future generations to be carried away by the harmful effects of smoking. India has been very conscious of the harmful effects of tobacco use, disease burden and related social and economic costs of health care. Over the period, various administrative measures were taken to prohibit tobacco smoking in public places and regulate the sale of tobacco products and their advertisements. A serious need was felt for framing a comprehensive national legislation on tobacco control, which would ensure uniform and effective enforcement of measures to achieve desired results. After detailed deliberations, with a view to protect public health by prohibiting smoking in public places, banning advertisements of the tobacco products, banning the sale of tobacco products to minors and near educational institutions, prescribing strong health warnings including pictorial depiction on tobacco products and regulation of tar and nicotine contents of tobacco products(Brian, 2006, pp 55).

Aim of the research

The research aims to assess the Impact of tobacco and its related products on Indian Fast Moving Consumer Goods (FMCG) market.

Significance of the study

The study helps to evaluate the kind of impact that ...