INFORMATION AND MANAGEMENT

Strategic Information Analysis Report on Gucci

Strategic Information Analysis Report on Gucci

Introduction

Information or data of any sort serves as an integral entity of any company or organization. Moreover, one of the obvious features of globalization includes widespread attention of any company or brand. This eventually means greater no of consumers, customers and clients. Moreover, the world of technology evolves everyday introducing new gadgets and equipments. Therefore, the need of a smart, effective and updated system to deal with every piece of information of the growing business and greater number of customer becomes inevitable. Hence, planning and implementing the guidelines of a strategic information system is as important as planning other strategies of the company that includes marketing, advertising and other various strategies. As result, all the companies, organization and brands especially the corporate giants, not just maintain their information systems but also modify them up to the current standards and patters on regular basis.

Discussion

For a number of reasons maintaining an effective, efficient and standardized information system is essential in many ways for a company or organization. All the huge companies also realize the important of such a system. The companies throughout the world have realized that managing tremendous amount of data and information is impossible with just the human help and assistance of computers with software. Therefore, companies and brands slowly started to experiment and evolve their data managing processes and systems. New technologies were tried and tested (Nonaka, 1994, pp. 15). Many software were used and implemented. Therefore, as a result the world in the last five years or so have experienced some of the most well organized, well planned and effectively operational information managing databases and systems. Moreover, these companies are still doing all they can to further improve their systems (Pant et all, 1995, pp. 3).

One of these huge names is Gucci, that has done exceedingly well in generating huge amounts of revenues every year. The information system adapted and implemented by Gucci is indeed an affective one.

Gucci, It's Origin and Progress

Gucci, also know n as The House of Gucci, is the most famous and recognized Italian brand. Owned by a French Company PPR, It is a part of the Gucci group. Gucci was founded in the year 1921 in the city of Florence by Guccio Gucci.

Created by Interbrand, The Business Week Magazine made public an annual “Top Global 100 Brands” chart in the year 2009 in which Gucci successfully claimed the 41st position. This privilege to Gucci was justified as it earned the revenue of 4.2 billion € in the year 2008.

This simply highlights the fan following of the brand trough out the world. With many branches and various stores in many countries like Paris, London, Milan Rome, Australia, Florence and many other countries in the continents of Africa, Asia, Middle East, Caribbean, and North and South America, Gucci certainly have lots of data to be saved, maintained and added. Therefore, for a corporate giant like Gucci, data and information management and ...