MARKET PORTFOLIO OF FOOD INDUSTRY

Market Portfolio of Food Industry



Abstract

In this study, we try to explore the concept of Market Portfolio of Food Industry in a holistic context. The main focus of the research is on "Market Portfolio" and its relation with food industry. The research also analyzes many aspects of Market Portfolio and tries to gauge its effect on Food Industry. Finally, the research describes various factors which are responsible for food industry and tries to describe the overall effect of market portfolio of food industry.

Table of Contents

Abstractii

Industry Definition1

Products and Services1

Segmentation2

Products and Service Segmentation2

Major Market Segments3

Industry Concentration3

Geographic Spread4

Market Characteristics5

Market Size5

Domestic and International Markets Analysis5

Basis of Competition6

Internal Competition6

External Competition6

Cost Structure7

Key Competitors7

Player Performance8

McDonald's Corporation8

Yum! Brands, Inc.8

Doctor's Associates Inc8

Burger King Corporation9

The Wendy's Company9

Other Players10

Domino's Inc.10

Jack in the Box10

Historical Performance10

Foodservice Operators Embrace Social Media Marketing11

Current Impact11

Outlook11

Conclusion12

References13

Market Portfolio of Food Industry

Industry Definition

Fast-food restaurants within food industry provide quick-service ready-to-eat food products to consumers. At this industry's businesses, customers usually pay before consuming the product, with the products either consume on site or taken home for consumption. Now, many number of large fast chains offer internet and phone ordering for home delivery. Fast-food chains also sell beverages, such as sodas, juices, water (Reuters, 2008).

Britain is a fast-food nation. The fast-food market is worth an estimated £2.5bn a year, according the marketing analysts Mintel. Britain's first takeaway opened in Mossley, near Oldham, way back in 1863; it was a fish and chip shop (Sidall, 2008, p. 97-114).

Ethnic food is the largest sector, with a 40 percent share of the market with Indian and Chinese food restaurants integral players in the industry. Tikka masala is officially the nation's favourite dish, and it's no wonder seeing the sheer size of the Indian food industry in the UK, in which 60,000 staff are employed (National Statistics, 2003, p.12-19). Of the top ten best selling Indian takeaways only one doesn't contain chicken. Lamb pasanda is a north India dish with a rich creamy sauce, this sits at ninth place as the nation's favourite. Macdonalds dominates the global fast-food market. Britain's first outlet opened in Woolwich, south-east London in 1974; the 1000th opened at the Millennium Dome. Subway and the sandwich market have identified a niche in the fast-food industry. The sandwich chain plans to open a further 2,000 outlets across the UK. Meanwhile Domino's says it plans to open a further 50 stores in 2010 after profits rose to £23.4 million in 2009. This expansion should create around 1,500 new jobs in the UK and Ireland. KFC have also enjoyed recent success, claiming to offer a family meal 'for less than a tenner' may be the reason; the fried chicken specialists will pump £150 million into its chain in the coming year. Meanwhile, takeaway Birmingham has seen a huge increase of 15% percent. While take away Liverpool have enjoyed growth (Church, 2008, p.112-151).

Products and Services

The primary activities of this industry are:

Operating fast-food services

Operating drive-through and takeout facilities

Operating quick-service restaurants

Operating home delivery services

The major products and services in this industry are:

Sandwiches, ...