MARKETING ELEMENTS AND CUSTOM

Marketing Elements and Custom

Marketing Elements and Custom

IPod

The success of IPod is contributed by its performance and functionality of the target market in which it is offered. IPod is a palm-sized, electronic tool mainly developed as alternate for big size music players but now days, technically advance IPods are used for telecommunication purposes also. Dissimilar to conventional Walkman or handy CD-player, the iPod is competent of storing a huge amount of songs and it can operate for a long time on a single battery charge. Other features of IPods are games, alarm clocks, calendars, and software to show digital snaps.

An industry analysis

IPod's belonging to digital music industry makes it differentiate from other of its nature. The other digital portable music players were out dated during last five years as they don't possess the quality introduced by Apple. Launched by Microsoft in 2010, MS Zune (digital portable music player) is the main competitor of IPod in recent times. The substitute and relative products are Sony walkman X, Creative Zen and Samsung Yepp (Martin, 2009).

The market of portable digital music players is turning into monopolistic competition. As more and more companies are launching their portable digital music players and the competitive edge acquired by Apple in form of software installed in IPod is no more a differential advantage. While in same time, information about IPod's and similar digital devices is increasing.

Market share of IPod is 73.8% and it is increasing. In-house software, design and hardware configuration in company are successful vertical coordination. The technology is making all digital devices more and more personal and customized. So the barriers to market are rapidly changing technology and more personalized features offered by major market players make it difficult for the companies to enter with general applications.

An industry analysis

The market ...