MARKETING FINANCIAL

Marketing Financial

Q1

Most people are not automatically subsidiary of the term "RBS" bank. However, this is precisely the instructions in the use of banking services, focusing on providing services to consumers. RBS banks typically focus on consumer banking and financial services products, including checking, savings, money market instruments, housing loans and commercial loans. RBS banks are usually located in the area, convenience, convenient services for potential and existing broad base of customers.

RBS Customer Banking Focus (Intangibility)

Personal banking business focus mostly concentrated in the RBS banking and commercial account holder consumer demand. Cashier cage is the most common special walk in consumer patronage. RBS bank tellers are trained to focus on the customer checking and savings needs. Branch managers to provide customer service training, and these accounts. Commercial account transactions are usually limited to one or two separate stations dedicated merchant account.

Cross-Sell Services (Heterogeneity)

Cross-sell services to internal promotion of RBS banks to use its internal and external space, in order to promote and cross sell services. Inside the bank, the customer will see a sign standing on the ground to facilitate the mortgage and savings account interest rate. The bank deposit slips are usually accompanied by a variety of checking and savings instruments brochure. Teller or even wear badges or buttons, that “asks me ..." to promote the new service.

Customer Relationship Management Practice (Duration of Consumption)

Customer Relationship Management (CRM) technology application is the most important in the growing RBS bank. Site help and guide the current and potential customer branches. Web site visitors the opportunity to provide feedback about their online banking experience, as well as their on-site banking experience. RBS banks use this information to track and monitor customer satisfaction, measure the feasibility of new products and services, and to determine the internal branch of the customer service experience to improve.

Extended Service Time (Perishability)

State Bank of RBS banks are often subject to the provisions of the working time calculation. Bank to deploy smart strategies to make sure did not miss the opportunity to service customers. The best understanding of time may not match the customer banking hours. As a result, most RBS bank ATM machines can hold a deposit for each account balance and make inquiries, transfers between bank checking and savings accounts require funds. Bank now offers a large grocery store, supermarket RBS stores, service stations and convenience stores, so that their services are 24-hour basis, enabling customers to have "contact points" to visit their place of work near the access to RBS banking services, living and shopping.

New Customer Rewards (Fiduciary responsibility)

RBS have a major marketing mission to add new customers. They use a variety of advertising strategies and strategies to achieve its new customer goals. This typically includes radio and television and radio advertising, printing, magazine advertising and public relations activities, sponsorship of national and local activities. Some RBS banks will provide cash awards of up to several hundred dollars to open a new ...