Non-Verbal Persuasive Communication

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Non-Verbal Persuasive Communication

Literature Review

Persuasion is not only done through conversation. The persuasion we know is how we converse people to take them to your way of thinking and influence them. You may not know it but there are a lot of actions that you do during persuasion that adds influence to your customer or clients. This is what we call the nonverbal communications. Using your persuasive nonverbal communication, you can dramatically level up and increase your persuasive power. (Petty, 2003) there are some nonverbal communication through which you can enhance so that you can use the full power of it. The more we understand the enabling role that rapport plays in persuasion, and also learn how subconscious thought influences perception; then the more we really understand what "first impressions" is all about, and appreciate its crucial role in our attempts to persuade others. To make these "non-verbal" words really work they need to register with our audience unconsciously. And that only happens when we do them as a natural expression of how we inwardly feel. We do show how we feel in both our body language and voice. (O'Keeffe, 2002) Feel uncertain, unconvinced, or apprehensive and it will show. Feel certain, confident, on top of your game and that will show. When we feel right inside we display that quality which we often hear described as "electricity or chemistry, dynamism, charisma and poise, confidence, polish". These are of course basic instincts which are at play here. If a stranger seems to be intruding into our personal space we feel threatened. When somebody suggests that they know something that we do not then we question their credentials and motives. Given the way that behavioral traits all seem to follow familiar distribution patterns, we can expect that around 50% of us behave in this questioning way. The other 50% may be more open-minded, but half of these are still likely to pick up negative signals, triggering doubts and concerns. The remaining 25% tend to be the less questioning types, including those wonderful people who trust everybody and want to befriend them. (Petty, 1995)

First is the power of touch.

There are lots of interpretations when some people touch the other. During your persuasive sessions with your clients, it doesn't mean that you are going to touch him or her throughout your conversation. You also need to find time, perfect time in between your discussion where to touch especially when you are giving an emotional persuasive discussion. Your power of touch gives favorable interpretations of affection, similarity, and relaxation. (Forbes, 1998)

Next is your power of smile.

When you smile to others you are addressing life to them and you are winning their heart. By the time you face your clients, you must know that you are being evaluated by them if you are a good sales person and if you can be trusted. You must give to them your true sweet smile, not a fake ...
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