SOCIAL MEDIA AND BRANDS

Social Media and Brands: the Symbiosis Offered and Afforded to Brands through the Usage of Social Media

[Name of Student]

ABSTRACT

The purpose of this paper is to present an effective proposal for the research study that is to be conducted upon social media and brands. This research study will explore the symbiosis offered and afforded to brands through the adoption of social media by the organisations. The inclination in acceptance of social media by organisations serves as the rational for this research study. Furthermore, this paper will prescribe the research methods that will be used to accumulate useful information for analysis. In addition, this proposal will justify the use of research significance by illustrating key findings explored through previously conducted research studies.

TABLE OF CONTENTS

ABSTRACT……………………………………………………………………………………...ii

CHAPTER 1: INTRODUCTION………………………………………………………………4

Research Questions5

Aims and Objectives of Research5

CHAPTER 2: LITERATURE REVIEW…………………………………………………………6

CHAPTER 3: RESEARCH METHODS………………………………………………………..10

Research Design10

Sample of the Research12

Method of Data Collection12

Secondary Data Collection Process14

Sources of Data Collection14

Time Schedule15

REFERENCES…………………………………………………………………………………..16

CHAPTER 1: INTRODUCTION

The rise of information technology has served as a platform for several inventions and creative approaches to be adapted by corporate personnel. The rise of social media marketing has been acknowledged and widely accepted as a contemporary tool of marketing through which organisations effectively implement brand building strategies (Davis, 2012, 58-67). Social media marketing is often adapted by organisations to maintain effective relationships with customers as the social networking sites serve as a platform where organisations interact with their customer.

Social media marketing has become one of the effective branding and marketing tools widely acknowledged by marketers for recording the feedback of customer regarding different brands launched by organisations. The social media landscape is expanding with the passage of time, and there are contemporary branding strategies aligned with social media that are responsible for maintaining customer relationships and implementation of approaches associated with brand building. Social media has grown tremendously in the past 15 years and with the advent of smart phones and smart devices such as tablets, is now a constant fixture in everyday life.

It is estimated that 2.8 billion people have social media profiles, which is half of the number of people that access the Internet worldwide; additionally, four out of five Internet users worldwide visit blogs and other social media sites for information and entertainment, regardless of whether they have a social media profile (Sashi, 2012, 253-272). As social media had gained substantial appreciation from the individuals, organisations have realized the significance of this medium to build long-term customer relationships.

Research Questions

According to the in-depth analysis of the information illustrated by previous research studies, the following research questions have been constructed to explore social media marketing and its tendency to represent the symbiosis offered and afforded to brands.

How Social Media allows various brands to work together on a real time basis?

How brands that are linked and can feed off the business strategy of each other?

Aims and Objectives of Research

This research will aim to explore the rise of social media and its adoption by the organisations working around the globe. Social media is one of the contemporary media ...