SWOT ANALYSIS ASSIGNMENT

SWOT Analysis Assignment

Personal SWOT Assignment

Introduction

Upon completion of my undergraduate degree in Marketing, I will pursue a career with a major supermarket. Not only will I realize a life long dream but also it will be a personal accomplishment in an academic road that was often complicated. Ideals may change, values do not and some things just take a little more time to achieve. Since I got to know myself I have had a strong interest in the world that I live in, wanting to know where my place would be the society and what is my aim in the future:

The crucial importance and relevance of finance in the modern world has led me to study economics and finance at higher level, and I have chosen the economic and finance degree because it will allow me to develop my skills as well as giving me the opportunity to gain professional knowledge in financial situations in the world.

I was brought up in a country which is one of the poorest and least developed countries in the world, comparing to the developed countries its economy is ranking to 125, thinking how a country will get developed? My answer was with a better and strong economy, listening to the media and reading Financial Times newspaper about the global economics affairs makes my interest to the business and economics stronger than ever.

Strengths

Professionalism

Strong interpersonal connection abilities and courtesy

Adaptability to change

Driven to succeed

Positive attitude and motivation

Self management

Strong values

Perform at my highest grade and do my best.

Team work

Tolerance

Perseverance and hard work

Goal oriented

Innovation

Weaknesses

Financial aptitude

Writing

Selling products, cross selling

Opportunities

Although the supermarket industry is in the business to provide people with their necessities they could not function without those who keep the supermarkets operating on schedule. The supermarket industry has become the foremost provider of public utilities for Americans grocery between the nation's cities. Scheduled supermarkets now account for 92%of public customer intercity travel. The outlook for the supermarket industry is good and continued growth is likely.

Airline occupations are established in every town that supermarkets serve and even in a couple of they do not serve. Of course, the bigger the city, the larger the variety of job opportunities. Morale is generally high among employees and jobs with the supermarkets carries an aura of prestige and reflects the vitality of technological progress. (Xu and Shenkar 2002 608-18)

Threats

The deregulation of the supermarket industry, which began in the mid 1970's, greatly changed the ways the supermarkets operated. Overall the result has been an expansion of the supermarket industry and a surge in hiring in most job categories. However, there is a down side: the commerce has become less stable. Airlines have merged; others have gone out of business entirely, causing a dislocation of employees. "The economic health of the supermarkets, however, is directly related to the economic strength of the country as a whole, as well as to outside influences such as the cost of fuel" (Scarborough and Terry 2010 224-36).

Ten years into my career in supermarket I hope to be an ...