The Impact Of London Olympics On Small Businesses Of Stratford And Its Community

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The Impact of London Olympics on Small Businesses of Stratford and Its Community

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ACKNOWLEDGEMENT

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DECLARATION

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Table of Contents

CHAPTER4: DATA ANALYSIS1

4.1 Data Analysis1

4.2 Sampling1

4.3 Participants1

4.4 Strengths and Weaknesses of the Sampling Technique Used1

4.5 Test of Independence (Chi-square)2

4.6 Correlation3

4.7 Variables3

4.8 Coding4

4.9 Labelling of the Variables in SPSS5

CHAPTER 5: RESULTS7

Table 17

Table 28

Table 39

Table 410

Table 511

Table 612

Table 713

Table 813

Table 914

Table 10 Increased Employment Opportunities and Image of Stratford15

Table 11 Increased Employment Opportunities and Life Span16

Table 12 Increased Employment Opportunities and Giant Players17

Table 13 Increased Employment Opportunities and Positive Impact18

Table 14 Increased Employment Opportunities and Increased Tourists19

Table 15 Customer Attraction and Image of Stratford20

Table 16 Customer Attraction and Life Span21

Table 17 Customer Attraction and Giant Players22

Table 18 Customer Attraction and Increased Tourists23

Table 19 New Business Competition and Higher Level of Crime24

Table 20 New Business Competition and Life Span25

Table 21 New Business Competition and Giant Players26

Table 22 Customer Attraction and Positive Impacts27

Table 23 New Business Competition and Positive Impact28

Table 24 New Business Competition and Increased Tourists29

Table 25 Increased Business Opportunities and Giant Players29

Table 26 Increased Business Opportunities and Positive Impacts30

Table 27 Increased Business Opportunities and Increased Tourists31

Table 28 More Tourists More Business and Giant Players32

Table 29 More Tourists More Business and Increased Tourists33

CHAPTER 6: DISCUSSION AND ANALYSIS34

6.1 The Compulsory Purchase Process and the Impacts on the SME Community34

6.2 Economic Impact of Olympics36

CHAPTER 7: CONCLUSION38

7.1 Recommendations39

REFERENCES40

CHAPTER4: DATA ANALYSIS

4.1 Data Analysis

The accumulated data is analyzed using the Statistical Products and Service Solutions (SPSS) software, which is considered useful and dependable by the researchers. The process of analysis included description of basic features of the collected data such as mean, mode median and frequency analysis using descriptive statistics. Chi-Square test is used to analyse the overall significance level of difference among the variables and also in order to study the relationship between the variables correlations was applies using SPSS.

4.2 Sampling

Participants were randomly selected. It is a basic technique of selecting a sample for a survey in which from a large population size a sample, i.e. a group of subjects, is selected for the study. In this kind of sampling every individual / respondent is selected completely by chance and every individual of the population has equal chance of getting selected. (Hatch, 1991, Pp. 52-70)

4.3 Participants

Participants of the survey are small business owner and the number of total participants is fifty. Although, the questionnaire was distributed to 74 people, but only 50 of them respond to the provided ...
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