The impact of planning London Olympics on small businesses of Stratford and its community

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ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, peers and family whose immense and constant support has been a source of continuous guidance and inspiration.

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I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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CHAPTER 3: METHODOLOGY

Quantitative Method Research

The data gathering approach of this research uses a quantitative method strategy. Principally, the quantitative approach method requires facts and figures and is used when a researcher wants statistical truth and not just assumptions based on situations observed from the society (Dixon-Woods 2007, 42).

The most important aspect of the quantitative methodology is description and explanation of the features that are the reality of object by collection of data in form of numerical on the apparent and visible behaviours of the sample identified and by subjection of data to the analysis by statistical tools. Smith (1983) is of the view that a scientific and neutral language must be taken into account when pursuing a quantitative study. It means that study should express the digits which are universally acceptable for making it very general and objectivity of study is of vital important and has been emphasized a lot by the usage of the above mentioned form of language (Lucas 2007, 1).

Data Analysis and Interpretation

Once the data have been collected, the researcher analyzes and interprets the results. Although causal-comparative research is not true experimental research, there are many methods of analyzing the resulting data, depending on the research design. It is important to remember that no matter what methods are used, causal-comparative research does not definitively prove cause-and-effect results. Nevertheless, the results will provide insights into causal relationships between the variables (Attree 2006, 109).

Research Design and Process

We initially obtained job descriptions of the proposed sample for developing the tools. Before implementation of tool, personal information including experience, qualifications, and total training received was also gathered individually in the standard form attached to the tool. The tool used is a 360 degree feedback form. It is a type of a questionnaire where evaluation is done from all the angles i.e. from the participants of the small business owners (Wilczynski 2007, 705).

The data was collected for the local business community at Stratford. By comparing their performance we will be able to identify the level of expertise the concerned business individuals has. So if the results obtained tell us that the performances are different then it will help us analyze the specific impact in the particular areas at Stratford. As planning is an integral part but its costs time, the proper planning is needed to be identified. This way the small business owners will be able to keep the track of the Olympic impact and will ...