VERIZON WIRELESS

Verizon Wireless

Abstract

The paper discusses the background of Verizon Company, highlighting its strategic and marketing decisions. This paper will also be discussing the external factors that are affecting the Verizon Communications. Verizon Communications (Verizon) is engaged in providing wireless and wire-line communication services that include a variety of services including voice, network access, broadband data and video services, and global Internet protocol (IP) networks. Verizon has been working hard to sustain its position in the competitive market that challenge with confidence in what they do, pride in their accomplishments and a determination to extend the record of excellence they have built in the 21st century.

Table of Contents

Abstract2

The Organization4

Brief History4

Scope of Business4

Current Size, Growth, Profitability5

Reputation5

Competence in Various Areas6

The Industry7

Definition of the Industry7

History of Industry7

Industry Growth Patterns and Characteristics8

Competition10

Uncontrollable External Factors11

Political/Legal Factors11

Ecological Factors12

Social/Cultural Factors12

Technological Factors13

Customer14

Identification and Operational Factors14

Need Factors14

Sufficiency Factors15

Potential Marketing Problems or Potential Marketing Opportunities18

References20

Verizon Wireless

The Organization

Brief History

The U.S. Verizon is a private company listed on the bag, a provider of communication services. It operates through two sectors: national wireless and cable. Verizon puts the best technology available to small and medium enterprises through knowledge and implementation of the latest trends in telecommunications (Colbert 2002). The company currently has a team of interdisciplinary professional's highly qualified specialist with extensive experience in the field of research and development and dedication to customer service. This guarantees their customers

Support and facilitation they required.

Scope of Business

Verizon Communications (Verizon or “the company”) is a provider of broadband and other wireless and wire line communications services to mass market, business, government and wholesale customers. The company primarily operates in the US. The company operates through two segments: domestic wireless and wire line. Verizon's domestic wireless segment provides wireless voice and data services and equipment sales across the US. This segment primarily represents the operations of the Verizon joint venture with Vodafone, operating as Verizon Wireless (Colbert, 2002).

Verizon's domestic wire line segment provides communications services, including voice, Internet access, broadband video and data, next generation internet protocol (IP) network services, network access, long distance and other services. The company provides these products and services to consumers in the US, as well as to carriers, businesses and government customers both in the US and in 150 other countries globally.

The global wholesale offers switched access and special access services primarily to long distance and other carriers who use Verizon facilities to provide services to their customers. Verizon offers a comprehensive portfolio of voice, data, value-added business and local telecommunications services to a wide array of customers, including interexchange carriers, resellers, cable service operators, Internet service providers, network and systems integrators and content data network providers (Verizon Website, 2007).

Current Size, Growth, Profitability

The company recorded revenues of $106,565 million during the financial year ended December 2010 (FY2010), a decrease of 1.2% over 2009. The decline in revenues was primarily attributed to the sale of divested operations as well as lower revenue in the wire line segment resulting from switched access line losses and decreased minutes of use (MOUs), partially ...