BRITISH AIRWAYS

British Airways

British Airways Strategic Planning

Introduction

For this study, we have undertaken the account of British Airways. The carrier has been a favourite in the books of economic analysts and at the same time has had its own duration and understanding regarding all accounts of having the most profound forms of marketing strategy and improving their financial stability accordingly (Sadtler, 1997, 61-90). This paper shall help us identify and conclude what amends have been made regarding the stability and rolling of British Airways and at the same time make effective use of the available resources for the purpose and objective of making close contact with current and potential customer clientele, leading to a more formal development of a reputable institution.

Discussion

Organization Description

First British Airline Company was established in 1919. At that time, there were many small airline companies operating like Aircraft Transport, Travel, Handley Page Transport, In-stone Airlines and British Marine Air Navigation they all face immense competition from outside forces and to beat that immense competition all of these small airlines combined and form British Airways.

It is one of the most potent strategies of British Airways that they always want to keep the image of their organization high and well maintained. To deal with this issue organization has devised certain policies for example, in order to maintain their public image their policy is to take part in media and social media. Constant contact with different magazines and press releases keep them in good books of the media. To maintain their image with the customers it important to value them and they value them through their different marketing programs that include; loyalty programmes and club of executives.

PEST analysis

Political Factors

Operating in a globalized natural environment with stores around the globe, British Airways works effectively and efficiently around the globe for the purpose of making significant amends and contributions to the aviation industry. Today, British Airways is the largest airline and of the United Kingdom and one of the largest aviation service providers in Europe.

Economic Analysis

Economic components or of anxiety to British Airways, because they are expected to influence demand, charges, charges and profits. One of the most influential factors on the finances at British Airways is high job loss rate, which reduces the demand for many goods, adversely influencing the demand needed to intend services to its current and potential customer clientele.

Social or Cultural Factor

Current tendencies show that customers of British Airways have moved in the direction of 'one-stop' and 'bulk' shopping, which is due to a variety of communal changes. Aviation has become a serious global phenomenon, affecting and afflicting all with it; the world's global carriers that we see today are solely responsible for the most Trans- and intercontinental passenger travelling transactions that take place every single around the world and at the same time being greatly responsible for 40% of all world trade transactions that we see today.

Legal Factors

The occurrence of mighty competitors with established emblems conceives a risk of intense price conflicts and strong obligations for ...