BUSINESS PLAN

Business Plan

Business Plan

Introduction

Economic activity within Europe is seem to be towards its downward trends in recent months and Euro zone presumed to be felt into recession during the final quarter of 2011. This economic environment also taken downward trend in real estate capital markets and many investors seem too faced with heavily aggressive pricing for major properties, looking towards several opportunities higher up the risk spectrum. Real Estate performance all across regions of Europe seem to be most likely weakened more in 2012 and it will recover rarely and hardly in upcoming years. In practical, capital values seem to be most likely sluggish in the north of the continent and downfall in the south upcoming 12 to 24 months. European growth should incur from basically from fundamental recovery and rising rents.

Problem Formulation

Property Company XYZ operating at United Kingdom that has property dealing in the Italy, France and Spain. It has been about 100 clients interested in buying properties overseas, especially in Spain for their holiday home and they required advices in regard to it whether they should sell or continue renting properties. So, being a manager of Property Company XYZ has conducted a secondary and primary research over it in order to advice client in relation to property selling or continues renting it.

Objective

Main objective of conducting research and survey of various clients is to understand changing market of real estate in Europe especially in United Kingdom, Italy, France and Spain. This will enables to changing real estate's prices and its downturn or upturn. It will also enable to locate destination where it is better to invest in it.

The main objective of this study or survey is:

Whether clients in United Kingdom, Italy, France or Spain sell or continuing renting property.

Data Collection Method

The Primary data would be collected through Questionnaire which contains closed ended questions. The primary respondents to the questionnaire are people living in the London City. The design of Questionnaire is closed ended in order to get specific data as well as, descriptive data.

An effort was made to acquire secondary data from grey literature as well as, peer-reviewed literature, which was applicable to real estate business across Europe and published between 2000 and 2011 in English. Grey literature includes materials or documents outside official academic channels of distribution and publication, including social discussion reports, reviews, unpublished manuscripts, information guides, thesis, government-related documents and research reports. In order to induce rigor in review, news articles or reports, and encyclopedia sources were not included because the information contained in such sources is unreliable and contain individual ideas. However, such sources are utilized were it was appropriate to use them.

Reference list and Hand searching were also used to find relevant peer-reviewed literature. Other websites such as Google scholar were used to find supplementary data. Two libraries were specifically used, Datamonitor and Euromonitor International.

Target Market

For the purposes of conducting such surveys it is to cater at least 10 to 15 prospective clients and it covers whole real estate market within ...